Hi folks…it’s Scott again. 
This is some important stuff!
Consider the business model at Empowered Brand Builders, Inc. is educating the masses on the power of “Total Syndication Marketing”…we thought it necessary to discuss some more detailed subject matter on what actual professional marketers practice each and every day.
More to the point: What do we study, how do we think, how do we spend our time?
Today the term Long-Tail comes to mind! What is long-tail first of all and how does it apply to online marketing Scott?
Here is the technical break down. Basically long tail, as it relates to keyword research, is a statistical distribution where a high frequency sample or population is followed by a low frequency population which gradually tails off over the course of sample time.
Wow… that sounds complicated.
Not really! It means when you’re doing your keyword research you expand the primary high dollar keyword or keyword phrase to include sub categories or permutations of the original keyword. The best part in all of this technical mumbo jumbo is that you will be paying much less for these long tail keyword phrases. This niche strategy is a very powerful method for increasing your Return-On-Investment. (In today’s world ROI actually means Return-On-Influence.)
However, long-tail keyword marketing practices typically will not produce the same amount of Volume when searched in comparison to high dollar primary brand name or core general keyword terms. That seems obvious… searching for a term like “Attraction Marketing” will generate a high volume of traffic or clicks but it is not my favorite type of traffic and it’s expensive.
What would happen if I took the same term and added…. “MyBrandBuilderPro Attraction Marketing System” and made it a true Long-Tail Keyword Phrase. The search volume on that is substantially lower than “Attraction Marketing” but the type of traffic is laser targeted. Let’s not forget that the bid price on this niche long-tail keyword phrase is going to be substantially less than the primary keyword.
Complete and comprehensive long-tail keyword research is a powerful marketing strategy when done correctly. It takes practice and professional training if you want to get serious about your marketing best practices.
Stay tuned for more detailed explanations of power marketing strategies that combine to form your Total-Syndication Marketing model!
Yours in Mastering PPC,
Scott Jay Ringle
President / CEO
Empowered Brand Builders, Inc.
(770) 975-0024 office
(650) 766-9577 cell
scott@empoweredbrandbuilders.com
www.EmpoweredBrandBuilders.com
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